Alright, listen up. I’m going to show you the best Ghost website examples out there. Why? Because seeing what works is the fastest way to succeed online. I’ve personally analyzed hundreds of Ghost sites, and I’m going to tell you exactly what makes the best ones tick.
First off, forget what you think you know about Ghost. It’s not just for bloggers anymore. Big players like Mozilla and Zappos are using it. Why? Because it’s fast, simple, and SEO-friendly. That’s the trifecta you need to dominate online.
Here’s what I’ve found in the best Ghost website examples:
- They’re versatile. Tech, fashion, finance – it doesn’t matter. The best sites adapt Ghost to their niche.
- They’re lightning fast. Slow sites lose money. Period.
- They nail mobile. Most of your traffic is on phones. Don’t screw this up.
- They’re unique. Cookie-cutter designs don’t cut it anymore.
- They use Ghost’s monetization features. Memberships, subscriptions – that’s where the real money is.
I’ve seen solo creators and Fortune 500 companies crush it with Ghost. The right setup can take you from zero to hero.
Here’s the deal: I’m not just going to show you pretty pictures. I’m going to explain why these sites work, how they’re making money, and how you can copy their success.
If you’re serious about dominating your niche, pay attention. These best Ghost website examples are your blueprint. Don’t half-ass it. Study them, implement what works, and watch your online presence explode.
Remember, in this game, speed of implementation is everything. So stop reading, start doing. Your competition already is.
Best Websites Built with Ghost
1. Apple News Room
Apple is certainly the biggest company using Ghost for its website. Although their entire website was not built using Ghost, just their newsroom, it is still popular, receiving millions of visitors monthly. The newsroom design blends seamlessly with Apple’s minimalist, greyscale design language and retains the main menu from the landing page.
2. Square Blog – The Bottom Line
Square is a digital payment provider based in San Francisco, California, founded by one of the founders of X (formerly Twitter). Their main website runs on a custom setup, while their blog runs on Ghost. It features a minimalist design with a featured section at the top and a grid layout below. The blog, like their main website, has a clear call to action button in the header and elsewhere on the page.
3. DuckDuckGo Blog – Spread Privacy
DuckDuckGo is a privacy-focused search engine that is slowly gaining popularity and is one of the few that can take traffic away from all-mighty Google Search. They use Ghost for their news blog to announce donations, product updates, and more. While not many people know about DuckDuckGo, it has been around for over 15 years and serves close to 100M searches a day.
4. Mozilla Mixed Reality Blog
Mozilla is better known for Firefox, the 3rd-most-popular internet browser behind Chrome and Safari. They run many blogs, but one on VR/AR is based on Ghost. This blog features a clean design you can replicate using any ready-made Ghost themes.
5. Guidelines.com
Guidelines is another widely popular website that focuses on financial information, and its retirement information blog is built on the Ghost blogging platform. It features a clean design that blends perfectly with the rest of their website.
6. Ookla (Speedtest.net Blog)
I bet you have no idea what Ookla is, but I know you have visited Speedtest.net millions of times to test your internet speed. Ookla is behind this widely popular service used by hundreds of millions of users. The blog focuses on company news to keep the community updated.
7. OpenAI
In recent years, OpenAI has become a household name thanks to ChatGPT. Their corporate website runs on Ghost and features a dark, minimalist layout focused on their main offerings.
8. Emojipedia Blog
Emojipedia has the brightest and most colorful design, but I don’t blame them because they showcase everything about emojis. Their blog focuses on news in the emoji space, such as new emoji announcements and which companies are adopting and introducing new emojis.
9. Gusto Engineering Blog
Gusto is the most popular HR and payroll management platform. They are using the Ghost platform for their engineering blog that shows behind the scenes what and how they are building and what you can expect when joining the company as an engineer.
10. Quillette
Quillette is a blog on art, culture, politics, and science. It used Ghost features such as subscriptions and podcasts and is a great example of what you can create without writing a single line of code.
11. Clubhouse
Clubhouse used to be a sensation during lockdown, but has slowly died since Instagram, X, and others have introduced their alternatives. However, they use Ghost for their blog and have done a great job customizing it to match their design language.
12. Pocket Casts Blog
Pocket Casts is a freemium podcasting app made popular thanks to tech influencers like MKBHD. Most of their features are free, and the premium version is more like a donation than anything else.
They are using Ghost for their news blog that announces new features, what’s brewing, and what they recommend listening to on their platform.
13. Pics.io
Pics.io is a platform for organizing large amounts of files, such as images, videos, and audio. It uses the technology of existing cloud storage providers to categorize files and make them easier to find when needed.
They use Ghost for their blog, which features a simple design and a clean lead-generation call to action in the sidebar.
14. Yeezy Mafia
Yeezy Mafia is a popular eCommerce website that provides information about shows that used to be popular for many years before their main designer got publicly canceled. This site still exists today, but I wouldn’t be surprised if it eventually merges with another website. Meanwhile, their news section uses Ghost with a basic white theme, featuring a post section, while the rest uses a basic grid.
15. Fullstory
Fullstory is a platform that focuses on tracking and optimizing user experience. They use Ghost for their company blog to announce product news, engineering insights, case studies, etc. If you are wondering whether Ghost has a good user experience, the fact that Fullstory uses it should be enough to convince you it has the best UX.
16. freeCodeCamp
freeCodeCamp offers exactly what its name implies – free code camp. Their blog uses Ghost, which features a simple timeline style. It is one of the most well-maintained blogs based on the number of blog posts published every week. Their design leaves much to be desired, but it is a good example that no blog posts are too much for the Ghost platform.
17. XE Blog
XE is a popular money transfer and exchange platform with over 30 million users worldwide, and its API is used by 300 major financial companies, including Shopify and ClearBooks. They use Ghost for their blog, focusing on company news and financial education. It features a dark color scheme that builds trust in its users.
18. Cloudflare Blog
Cloudflare is one of the biggest cloud solution providers used by almost all S&P 500 companies to speed up and protect their websites and apps. Even uiCookies and all our other brands use their services. Their insider blog uses Ghost to keep customers updated on news about their services and global internet trends. The log features a completely minimalistic design, like the entire Cloudflare website.
19. Codecademy
Codecademy is one of the OG providers of online development education. It was launched in 2011 and has helped millions of users, including myself, learn to code. If it weren’t for Codecademy, I would never have learned PHP, JavaScript and other languages.
Their blog uses a standard Ghost layout with a dark/light mode switch and featured images that align with their overall design language.
20. PetCube – Petfeed
PetCube offers Internet of Things (IoT) devices for pet owners, including cameras, food dispensers, and other gadgets. They are using Ghost to post more educational pet-related information that would help pet owners in general. They are not pushing their gadgets too hard on the blog, but I bet it will change once the blog’s authority grows.
The blog features unique illustrations, certainly made by a professional. The design is simple and minimalistic, focusing on the illustrations.
PetCube’s website is one of the fastest-loading ones. Wonder why? Because they chose the best Ghost hosting provider.
21. 7Shifts Blog
7Shifts is a restaurant management platform used by millions of restaurants. They use their blog to promote their platform by publishing listings that are biased toward it.
The blog features beautiful gradients for many of its elements, and it is not shy about calls to action that are everywhere you look.
22. BetterWeb by Qwant Search
Qwant is another privacy-focused search engine that claims it is not tracking its users. Like most other brands, Qwant uses Ghost for its news blog, focusing on product announcements and education related to its industry—privacy.
23. Getaround Blog
Getaround is a car rental platform with 15 years of history. They use Ghost to post educational content about renting a car on a budget, product announcements, and insights. The design focuses on automotive content with a large hero image.
24. Unsplash
Unsplash is the most popular resource for finding images for websites, design projects, presentations, etc. It has a library of hundreds of millions of free websites. They use Ghost to announce company news, and, like their main site, the blog is image-focused and uses white space well.
25. Kickstarter Blog
Kickstarter is a platform that became popular 10 years ago but has fallen since. Mainly thanks to many failed campaigns and scams when products were promised but weren’t even theoretically possible.
Regardless of how bad their main website is doing, their blog is going strong and offers educational content on launching new products.
26. Duolingo
Duolingo is an app that allows you to learn any language. They use their Ghost blog to post even more educational content related to language learning. Like the app, it features bright colors that could be too much for some.
27. Revolut
Revolut is a popular UK-based all-in-one finance app for spending, saving, and investing money. It has lower fees than any legacy bank while offering faster, more reliable service. They use the Ghost platform to announce product news and provide financial literacy to their users.
28. Airtable – For the Record
Airtable is an app-building platform used by many large businesses like The Times, BuzzFeed, Medium, Expedia, and 300,000 others. Like most other companies, Airable uses Ghost to publish news about their product offering. It features an unmistakable Ghost blog design we have seen for corporate blogs.
29. HelloPartner
Hello, Partner is a unique concept: it is mainly a blog focused on education creators, brands, and publishers, while trying to get them to join its platform. It features a dark yet minimalist design, with a clean hero section that explains their offer.
30. Inside
Inside is a completely customizable newsletter made for executives. It is one of few examples of using the Ghost platform to the maximum with user subscriptions, memberships, and much more. It also has a blog functionality hidden away, but it is a newsletter-first platform.
These are just a few popular websites that use Ghost for blogging, newsletters, and subscriptions. There are another 100,000 live Ghost websites, but we ensured you got a good glimpse of what is possible and that even the biggest brands worldwide aren’t shying away from this amazing CMS.
Why Should You Choose Ghost For Your Next Website?
Alright, listen up. I’m gonna tell you why Ghost is the best damn choice for your next website. No BS, just facts.
- Speed Ghost is built on Node.js. It’s fast as hell. Your site will load in a blink. Fast sites = more money. Period.
- SEO Built-in SEO tools. Automatic sitemaps, canonical tags, all that good stuff. You’ll rank higher without breaking a sweat.
- Simplicity Clean interface. No clutter. Just you and your content. You’ll write more, publish faster, and grow quicker.
- Customization: Tons of themes and integrations. Make your site look exactly how you want. Stand out from the crowd.
- Monetization: Built-in subscriptions and memberships. Start making money from day one. No third-party BS needed.
- Community Active, supportive community. When you’re stuck, help is there. You’re not alone in this game.
Look, big players like Buffer and OpenAI use Ghost. Why? Because it works. It’s not just for bloggers anymore. It’s for serious creators who want to build a real business online.
Here’s the deal: Ghost gives you everything you need to succeed. Speed, SEO, simplicity, customization, monetization, and support. It’s the whole package.
If you’re serious about making it online, Ghost is your secret weapon. Don’t waste time with overcomplicated platforms. Choose Ghost, focus on your content, and watch your audience and revenue grow.
Remember, in 2025, content is king. But a fast, SEO-optimized, monetized platform? That’s the kingdom. And Ghost is your key to the castle.
Stop overthinking. Start with Ghost. Thank me later.
Please read our full Ghost platform review for more information on why you should use this website builder.
