Our conversion-centered HTML landing page template mentioned that a properly designed landing page can improve conversion rates. This post is the WordPress version of the landing page to improve lead generation. WordPress’s most significant advantage is that it is easy to customize. Since most lead-generation WordPress themes in this list support a drag-and-drop page builder, you can easily place the elements wherever you want.
Hero elements, which highlight and showcase your product or service features, must be the center of your design. Don’t hide the conversion elements between the sections or at the end of the page. Try to move the conversion element as high as possible to improve visibility. The conversion element can be a registration form, a call-to-action button to direct users to the payment page, or an app download link. Based on the nature of your product and the goal of your landing page, the conversion element on your website varies.
Another common marketing strategy employed by top companies is offering users free tools. Providing the user with a practical element or feature will help you gather the information you want. If you use registration forms on your website, be clear and precise about what the user will receive in return for completing the registration. For example, on Apple Music and Spotify, you can see the number of songs in their libraries and other benefits by subscribing to their services. Apply the same principle to your registration pages to improve the result. The lead generation WordPress theme on this list has a clever design; all you have to do is focus on the content.
Best Lead Generation WordPress Themes/Templates
Pursuit
Pursuit is a perfect lead generation WordPress theme for modern SAAS and app development companies.
The elegant design of this template neatly highlights what the user wants and keeps them engaged throughout the website journey. The thumb rule for lead generation design is the optimized header design. Sites must be able to get user information as soon as they land on the website. In this theme pack, the creator has included inquiry forms, links to download apps, interactive progress bars to display available tickets, and more. Since the creator has taken care of basic optimizations, you can concentrate on the next step and launch your lead generation-focused website in no time.
Stratus
Stratus is also a SAAS-related website template, but this lead generation WordPress theme is specially designed for startups.
Simply placing an inquiry form or call-to-action button to download won’t help the startup website convert visitors into leads. Startup websites must be able to highlight and distinguish how their service is unique from others, build trust, and encourage users to try the service. The creator of this template has a solid understanding of the concept of a startup website and has designed over 35 demo versions. Each demo is unique and will help you clearly explain the services to your audience and convert potential visitors into customers.
Pergo
Pergo is a thoughtfully designed landing page WordPress theme. This theme includes nearly 30 demo variations, each designed for a different category. So no matter for which category you want the lead generation page, this package has a design for you. All 30 variations have their way of collecting leads. The designer of this theme uses the homepage effectively to convey the message as soon as the audience arrives on the page. Plus, innovative web elements highlight the critical content to convince the user to join the program. For example, in one demo, a big banner shows the offer and other benefits of signing up. If you want more inspiration on clever header section designs, look at our Bootstrap header design examples collection.
Innovio
Innovio is a modern WordPress theme for landing pages. Since this theme is designed for modern marketers, you get the designs and elements that help with better conversion. For example, in the Webinar home demo, you can see a floating registration form moving from the header to the footer as the user scrolls down. Color schemes and fonts are also used smartly to improve the engagement rate. With rounded-edge web elements and swift animation effects, this theme will captivate users as soon as they land on your site. This theme also supports WooCommerce tool. If you plan to run flash sales for your products, the WooCommerce tool will be helpful.
Hotel Booking
Hotel Booking is the best lead generation for hotel websites. The clean, interactive design of this template’s homepage gets user attention easily. Logically arranged sections help users easily see the available rooms and their related features. Since it’s a WordPress theme, all features are in perfect working order. Once you have done the final calibrations, users can book rooms and make payments on your website. The default homepage design features large image sections and video spaces; therefore, you can explain your features without taking up much of the user’s time. You can add chat plugins to this WordPress theme to directly engage with the audience and convert them into clients.
Ewebot
Ewebot is a smartly designed SEO agency WordPress theme. One of the most common techniques SEO agencies use to collect leads is giving free tools to the audience. If you are also designing any useful tools for your audience, you can use it to generate more leads. This theme has four demo versions as of the writing this post. You can see the creator has given space to add a website search analysis tool on the homepage of the demo version 2. This theme uses the latest WordPress version; hence, you can use any modern tools and code scripts on this theme without any worries.
Avante
Avante is a contemporary-style business WordPress theme. The creators of this theme have used animation effects effectively to deliver an immersive user experience. Keeping the audience engaged is one of the most essential thumb rules in designing a lead generation website, And the Avante theme has done it perfectly. Since the animations are unique to this theme, the creator has provided controls in the WordPress dashboard to help you easily manage them. Whether you want users to collect their email addresses or you need to promote your services, this theme has the perfect design for you. Just pick the demo you like and start growing your business.
Exponent
Exponent is a multipurpose WordPress theme with multiple demos. The creator of this theme has given demo designs for almost all types of businesses. You can create any business website with friendly customization options in no time. A dedicated lead generation demo design is given in this pack. In the lead generation WordPress theme design you get a clean full-page layout. A generous amount of space is left between each element, allowing users to easily interact with the webpage. Since this lead generation page is designed for downloading books, you get a neat form at the end of the page to collect user details.
Genemy
Genemy WordPress theme is the best choice for landing pages and lead generation for new startups. There are nearly 15+ demo versions of this theme, all of which have a trendy new design that most modern entrepreneurs will love. In the header section, you can add sliders, image background, and video links to pin the visitors as soon as they land on your site. The homepage is long and has large sections, so users can see all related content in one place without needing to scroll a lot. This theme uses the WPBakery page builder to let you easily edit the look. Plus, this theme uses the latest HTML5, CSS3, and Bootstrap frameworks, which allows you to do hardcore customizations easily.
Proland
Proland is also a product launch landing page WordPress theme with option to generate leads. Apart from regular promotional and lead generation demos, this theme features a dedicated demo to attract investors for your product. Seven homepage variations are given in this theme; all three have a one-page layout. Smooth scroll animations and various header designs help keep users engaged and reading the content. Call-to-action buttons and registration forms are placed in easily accessible spots. This theme is bundled with useful plugins like bbPress, Buddy Press, Events Calendar, and WooCommerce. For image sliders, this theme uses Revolution Slider plugin; Hence, you get plenty of attractive transition effects, plus you can adjust the animation timing easily.
Getleads
In this digital era, even brick-and-mortar stores require a digital presence to attract customers to their physical locations. The creator of this theme has given a lead generation WordPress theme for events, doctors, carpenters, and agencies. Apart from the landing page, you also get fully functional multi-page website demos in this theme package. The header section lead generation element varies based on the demo you choose. For example, in the Carpenter WordPress theme, you can clearly explain your work and let users request a quote. On the other hand, for the e-learning website, you have space to add a video link that lets the user visually experience what your courses are like, and then you can gently ask the user to sign up for a course. Overall, Getleads is a well-designed, niche-focused WordPress theme that can help you grow your business.
Fluid
Fluid is a perfect lead-generation WordPress theme for SASS and software-related startup companies. Nine homepage variations are included in this theme package, all designed specifically for app and product landing pages. You can easily direct the audience to the App Store or the Google Play Store from the landing page. The creator of this theme has used dark and light colors effectively to present the content elegantly to the users. Like most other lead generation WordPress themes in this list, this one also gives you page builder plugin, contact form plugins, and slider plugins. Icons and text are used effectively to help the user easily identify the features of your product.
Urip
The Urip landing page WordPress theme is designed from the marketer’s point of view. You get all the necessary elements placed at the right spots to increase the conversion rate. The scroll effect in this theme is very fluid, which both desktop and mobile users will love. This theme package includes four homepage variations, all smartly designed. For example, you get space to add a video player and a registration form side by side in the header section. You can use the video space to give a quick overview of your services and the benefits of registering. Although video content is widely consumed by the current generation of users, keep the header section video short and sweet to achieve the best results.
CryptApp
CryptApp, from the name itself you can understand that this theme is for the cryptocurrency website. As many new companies are entering the blockchain and cryptocurrency concept, taking measures to collect more leads will be a wise move. Three homepage variations are given in this theme, and only homepage 3 is optimized to collect more leads. As soon as the user gets into your site, the first thing they see is the signup form. The long homepage design provides ample space to explain your plans and pricing. Since the registration form is readily available in the header section, users will know where to find the registration page. Cool and swift animation effects are used for the hover effects, making this theme interactive on desktops.
Isoft
Isoft is a thoughtfully designed lead generation landing page WordPress theme. Every section in this theme has an element to convert the user or to collect their information. The design consistency and the smartly used elements ensure the user is not annoyed by your attempt to collect their information. This theme package includes nearly twelve homepage variations, each featuring neat segments to promote your product features. If you want, you can also use this landing page theme for your main website. The creator of this theme has also given other pages like About, features, Coming Soon, and Services page.
Crypterium
Crypterium is another cryptocurrency WordPress theme. But this theme has an interactive cryptocurrency tool. If you plan to create a unique tool for your niche, it will attract many users to your page. Additionally, you can obtain the user’s email address to send the report. This theme cannot generate a report and send it to the user’s email. But you can edit the theme to add such features. The entire theme is presented as a standard business website theme, offering a wide range of pre-designed inner pages to choose from. On the homepage header, you have an animated counter displaying your active user count and the number of transactions you’ve made. This theme can potentially collect leads, but you must tune it for better results.
