Last year eCommerce made a whopping growth of $2.3 trillion and is expected to double in 2021. Many say that they use their smartphones to shop at least once a week. In such a competitive and steadily growing industry having an effective site is a must. These free eCommerce website templates will help you create an effective eCommerce site.

eCommerce platform solely depends on the application and the websites, so making it effective is a must. Before getting into the list of free eCommerce website templates lets us see how to make an effective eCommerce website in the present year.

  • Visual effects are going to play a major role in the eCommerce store. Combining the visual effects with the gamification will be the next challenge the web developers are going to take hereafter in the future. Catt Small senior product designer of Etsy believes that eCommerce industry is going to take lots of hues from the gaming industry.
  • Use high-quality image and videos and the expert’s advice is to stay away from poor stock photos. Original photography of the products tends to get more views from the users.
  • 39% of the online shoppers say that the social media helps them to shop better, so taking your store to the social media is a must.
  • As Voice search is becoming more and more powerful people are using it a lot than before. So making your products easily findable through voice search is a must.
  • As said before shopping via smartphone is growing and experts predict that it will grow even stronger. Rachel Jacobs says that in the current year, about 40% of the eCommerce revenue will come from mobile.
  • People are expecting more easier checkout. One-click purchasing will make online shopping faster and more convenient.

There are even more trends you must be aware of for the current year. Shopify had made a detailed list of eCommerce trends, take a look at it to know more. By keeping all these points in mind we have managed to collect the best free eCommerce website templates that will make the shoppers spend more on your site.


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Modist, as the name implies this is a modish website template with trendy web design. The designer of this template has used all modern web design in this one. If present-day audience ranging from age 18 to 30 years is your target audience, this template is your goto option. One of the major hindrances felt by online shoppers is the inability to feel and try a product. The best way to compensate this shortcoming is to provide a clear image and video of the product. Using a custom original images will increase the chances of getting user attention. If you are on a budget, you can use mockups for your products. Take a look at our mockup collections for your products.

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Karma online store website template is primarily designed for apparel stores. But, you can use this template for other eCommerce websites as well. If you are running a brand focused online store or your own brand store, website templates with this design will not only promote your products but also will increase your brand identity and visibility on your website. The creator of this template has given you all the pages and options you would normally need in an eCommerce website. All you have to do is to take care of the back-end and integration work.

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Fashiop is the best online store website template for brand-focused stores. If you are running your own store, this template will also help you increase your brand visibility. The big hero image in the homepage header section gives a quick intro of your store with a call to action button. Just below the header section, you have category section and the brands you offer in your store.

In the homepage, you only have space to list a few of your best sellers, but you needn’t worry; it is a multi-page template with all the basic pages you need in an e-commerce website. The clean white layout of this template gives a fresh look to your products and the colors are vibrant. In the shopping page, you have options to change the number of products you see in a product. Since it is a free template, you only have limited options. We have to manually work to make this template fully functional.

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Astar is a unique website template with creative design. With a static sidebar, this template gives user-friendly navigation options. The sidebar not only makes navigation easier but also increases your brand visibility throughout the template. Even after leaving your website, users will remember your brand logo and name. The designer of this template has used images a lot on this template. Users can feel the product in this image-rich website template.

Most of the online buyers feel the inability to try a product before buying it as a shortcoming in online shopping. By using an image rich website template you can compensate the physical feel. As this template uses the latest HTML5 framework, you can even add video contents easily in this template. The flat design of this template makes it fit perfectly in both the desktop screens and mobile screens. A small icon is used in the sidebar footer to show the total price of your purchase, this helps the users to keep track of their bill amount as they shop.

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Wish is a bold and easy to interact e-commerce website template. This template is the best option for fashion stores. If you are already a famous lifestyle and fashion blogger and planning to launch your own store, this template will be the best option. This template includes all the elements you need to promote the latest products and offers. With big image sections and lots of white space, this template presents the content elegantly to the users. Texts are made bigger and bolder to make them visible among the big image holders.

Below each product image, you have space to show related product review rating. So the users can make an initial filtering easily. The shopping page looks a bit different from the rest of the shopping pages on this list. All the category and filter options are added at the top and the products are listed below. The same alignment is followed in the mobile view as well so the user will have the same interface across all devices. Cleverly your special features like return policy and refund policy are highlighted and shown in the category section itself. When a user buys a product for the first time from a new online store, the first thing they hesitate about is the return and the refund policy, by making things clear in the shopping page itself will help them shop without any worries.

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Coza Store


Coza Store is a must-have collection if you are a web developer. This template includes premium features and pixel perfect design for free. The creator of this template has included three homepage variants. All the three have a different layout, so you have different design option with this template. The image sliders used in this template has some cool transition effects and the best part they made it in the core file itself, so you need to add a third party plugins.

All the three variations follow the same simple clean design with an elegant look. Your products will look clean and vibrant in this template. Apart from the separate product page, this template also gives a quick overview option on the shopping page. With this intuitive design, the users can overview a product without going to other pages. Product image interactions given in this template is almost similar to the effects you normally see on an eCommerce website. Users can clearly see the product image before they place the order.

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Persuit is another must-have website template with tons of useful features. This template also includes different homepage variations. The creator of this template gives you six homepage variations with different layouts. Each variation has their own unique design. If you need a simple homepage look with less product, there is an option for you. Or if you need a homepage that shows your entire products, there is an option for that as well. All you have to do is to pick the one that fits your need and customize it to your requirements. In the top bar, you have the option to include customer support email and helpline number.

Chat support is increasing a lot between online businesses. After introducing chatbots, all the basic inquiries can be easily managed by the bots itself. This template uses the latest HTML5 and CSS3 framework so you can easily integrate the template with modern support tools. The cool transition effects in the image sliders are used in this template as well. There is a lot you have to explore in this template, the link is below, enjoy the template by yourself.

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Essence is a simplified version of the Coza store template mentioned above. With this template, you get all the clean design and basic features, but you don’t have the variation option. You can install the template and kick-start your website right away. The designer of this template has included all the pages you need to set up a proper online store. Right from the shopping page to the checkout page, everything is included in this template.

A quick overview of your cart can be seen on the right sidebar. Visual effects are used smartly to show the related contents, within the given space. Small thumbnail images of the products are shown in the cart quick overview, from there itself user can remove the product. The creator of this template has used the latest HTML5 and CSS3 framework effectively so that you get fluid animation effect and responsive design.

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Store is a minimal looking website template for online apparel stores. The creator of this template has included creative design elements to highlight the important products and special offers. On the clean white background, the bright yellow color scheme of the web elements looks attractive. Texts of all sizes are used to neatly highlight the important text contents. On the homepage, you have sections for testimonial and blog. If you are running your apparel online store, then these testimonial elements will help you improve your credibility. Cost strikeout elements are also given in the shop page to neatly show how much the user save on a particular product. Tags are also used in this template to neatly organize the contents and show it the new arrivals and offer products. Apart from the shop page you also get blog page in this template to help you run an active website.

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In the clothing industry, women’s clothing is the most competitive and profitable business. If you are planning to start an exclusive store for women apparel, then Karl is the best option for you. You can use the default design as such without making any changes. With the flat style design, this template manages to show multiple contents in one place. Ample amount of space is given between the web elements and the sections. Big image banners are used to show the promotional offers and categories. Zoom effects and scroll effects are used in the template to give a lively feel to your product. The designer of this template has used bright red color for the web elements and tags, which looks attractive on the clean white background. To give you more screen space, all the navigation options are hidden behind the hamburger menu icon.

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Footwear, as the name implies this template is designed primarily for the online footwear store. All the web elements in the shopping pages are designed for footwear stores only, we have to customize it to make it a perfect fit for other online stores as well. Images and the texts in this template are made big enough for easier interaction. Below the top navigation bar, you have a flash news element, just like in the news website template, to show latest offers. Colors used in this template are also mild to match the overall simple look of the template.

The full-width design of this template is used effectively using big web elements. For product image holder, rectangle holders are used so that you have enough space for image and texts. The checkout page is designed like a wizard element wizard element to clearly show what detail the user has to provide in the next step. The footer section is made big enough to list all the important page links and contact details.

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It is the tech season and you can see several release events. Big brands are launching their new brands so that the users can buy it for the holiday sales. For those who are running online electronic stores, the Sublime is the best template to boost your holiday sales. The creator of this template has made it a trendy looking website template. Boxy content blocks on the clean white background make big white borders and neatly distinguish each element. Other pages included in this template are shopping page, cart page, and the checkout page. Visual effects are mild and are used only on the web elements to draw the user attention on the required web spot. This template uses the latest HTML5, CSS3, and Bootstrap 4 framework so you can customize the template with new features based on your needs.

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Shop is a brand new fresh eCommerce template on the field now. With the fresh new design and trendy layout, this template easily attracts the millennial users. This template ticks all the boxes of a trendy website template for the current year. It has gradient color scheme, bold and clear texts, mild but attention-grabbing animation effects and shadow effects to differentiate the web elements from the background.

With the clean white background, the images and the texts are clearly visible. The developers and designers have used the shadow effects perfectly, which makes this template minimal and appealing. At the top bar you have the contact bar and to the top right corner, you have the user login option. All the basic pages you need to run an effective eCommerce store is included in this template. The subpages also follow same clean look and the consistency of the design is followed throughout the template.

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E-Shop is a feature-packed eCommerce website template. If you are about to set up an online store with lots of categories and weekly offers for different products then this the perfect template for you. The intuitive design of the template helps you to promote a particular product and also to highlight the offers.

Right from the header to the footer you have all the options to run an effective eCommerce store. This template is not only designed to promote your product; this template is also designed to make the navigation easier for the user. In between the product section you also have the option to include banners. This template includes all the pages right from the product page to the checkout page pre-designed for you. Since you get all the pages, all you have to do is to integrate this eCommerce website template with other related eCommerce software.

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Fashe is a premium feel, free eCommerce website template. Only a few free eCommerce website templates like the Fashe will give you multiple homepage variations. The Fashe template gives you three homepage variations, all three variations follow different layouts. Ultra clean design of the template helps you to elegantly display your products to the visitors.

Primarily the Fashe is an apparel store, so all the features are designed to support its core features. But the versatile design of the template is flexible enough to fit in any type of online store. The visual effects of the template are also simple and clean. The biggest advantage of the clean minimal design is the colorful products will look more vibrant on the site. At the top bar, you have the option to show promotions and offers, which is a handy option for online stores.

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Colo Shop


Coloshop is a full-width modern eCommerce website template. The template is designed in a way to promote your sales. With this template, you get sales boosting web elements like countdown timer, badges, and offer indicators. The layout of the template is flexible and can be used for any type of online stores.

Like the E-Shop template, this template also follows a clean design with the light skin. The pricing and the offer elements use red colors which looks attractive on the clean white design of the template. In the header section, you don’t have any carousels, you get only a static image with an option to add a call to action button. Out of the box, this template is mobile optimized and speed optimized, so you needn’t worry about the performance of your site. Since this template uses latest HTML5, CSS3 and Bootstrap framework customizing and working on this template is also not a difficult task for the developers.

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Downy Shoes


Downy shoes is a creative style eCommerce website template. This template does not use a normal layout that you have seen in other free eCommerce website templates mentioned above. Downy Shoes template uses a card like design, which gives more emphasis on the images. If you are a brand and looking for a template to set an online store to sell your brand items then this the best template for you.

In the header, you have a big image slider with bold texts and link to the social media profile. Again this template does not suit for all types of online stores, so please take a look at all the page before you decide to take this template for your site. To give users a distraction-free online shopping experience the hamburger style menu navigation is used. In the shopping page, you have multiple filter options to help the user to select the product as per their requirements.

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Electronic Store


Electronic store is a modern looking usual eCommerce store template. This template didn’t follow any new creative design. Instead, the designer decided to make the normal layout look different with modern web elements and features. With the full-width design, you get plenty of space to add more products and the images. The developers have used the visual effects to let the user have an overview of the products and its pricing. Even in the menu bar, this template gives you space to promote your product.

Ample amount of space is provided for the banners to help you promote offers and new products. A floating style window is used for adding products to the cart and let the user continue shopping; this option is useful but at the same time it is quite annoying when it hides other products. This template is mobile optimized so the shoppers can shop on your site from their mobile phone itself.

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Fashion Club


Fashion Club is a trendy eCommerce website template. With the right combination of different colors, this template gives a professional look and also fulfills the present-day website template needs. The full-screen design and borderless product listing give this template a floating feel. In the header section, you have a static hero image with a call to action button to take the user to the shopping page. In the homepage only top-selling products are shown, the tabbed interface helps the user to switch between different category easily. You get a left sidebar with filter option and a space for adding promotional banners in the shop page. Just before the footer, you have the option to add newsletter signup form.

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Groovy Apparel


Groovy Apparel eCommerce website template is for a particular brand based online stores. With the full-width design, this template gives a plenty of room for the images and banners. The parallax effects between the images look attractive and appealing. With the hover effects and other web element animations, the template follows a mild approach; it matches the brand look of the template.

In the drop-down menu option also you have space to add images and promote the shopping. The shopping page is the only downside of this template; it follows a retro style look with thick line strokes. The template uses HTML5, CSS3 and Bootstrap framework.

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Women’s Fashion


Women’s fashion is another apparel based online store template just like the Fashe template mentioned above. This template also uses a clean and minimal design with lots of white space. These white space adds more richness to your products and also make your site look cleaner, no matter how many products you add to the template.

You also have the option to add discount banners and a countdown timer in between the sections of the homepage. The template uses different colors, all the colors are mild and flat which looks trendy on the clean white background. All the basic Bootstrap elements are provided as a shortcode for easy implementation. You can use this template as a base and can develop your own custom eCommerce site.

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Elite Shoppy


Elite Shoppy is a feature-packed eCommerce website template. With the bold design and big text, this template manages to get the user attention as soon as they land on your site. With the full-width design and big content blocks, this template gives you plenty of space to add your products, banners and promotional images.

This template homepage is designed to show only the offers. A small amount of space is provided on the homepage to list the product for sales. The user has to go to the shopping page to see the entire list of the product under different categories. Visual effects on this template is a kind of mixed experience, it has both subtle animation effects and flashy animation effects. Based on your taste you can customize it. Just like the Electronic store template mentioned above, this template also uses floating cart page.

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Shopin is a professional eCommerce website template. It has all the web elements required to set up a proper eCommerce store. But still, you don’t get too many features and the options as you get with the Fashe template. You can use this template as a base and can develop your own store. The template is flexible and since it has all the basic eCommerce elements, developing a custom eCommerce store on it is not a difficult job.

In the header, you have a static image with text animations. Other useful features are category banner, star rating option below every product, and beautiful drop-down menu. The best part of this template is it has all the pages in the working condition. You get separate cart page and checkout page with this template. Overall Shopin is a simple eCommerce website template with all the potential and features to set up a proper eCommerce store.

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ShopList is a lifestyle accessory selling online store template. Since it is primarily a lifestyle template all the web elements you get with this template are trendy and clean. The homepage of the template is not that much longer but still, it can hold important features. The developer used the hover effects to show the price, offer and other details of the product. So you get plenty of space to add more product in the homepage.

All the subpage in this eCommerce website template is in full working condition. In the left sidebar, you have the option to add filters to make the search easier for the user. With this template, you get shop page, single product page, and cart page. This template does not include a checkout page. If you decide to use this template make sure to add a checkout page.

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Published by Girish Karthik