The fashion industry is among the most competitive and lucrative. Online stores help small business owners with creative ideas to make their fashion products reach a bigger audience. Statista estimated that the average revenue per user in online clothing stores would be $301 by 2025. With the growth of online stores, the rate of direct sales to customers has increased from 3% (2007) to 11% (2017), helping small brands attract customers more easily. If you run a boutique shop, these free website templates will help you attract more customers.
One of the major concerns for user experience in online shopping is the payment process. There are several payment services out there to help you. These free boutique website templates are flexible enough to integrate with any payment services. Another major concern for online brands is the erosion of brand loyalty due to market fragmentation. Taking your business online helps you minimize the effects of fragmentation as your consumer volume increases significantly. All these free boutique website templates are properly optimized for SEO from the coding side. With a well-designed digital marketing strategy, you can increase your website’s reach.
Product
Product is a product-centric boutique website template. From the homepage header to the checkout page, every page is designed to make the shopping experience easier for the audience.
Big images and white spaces make the interactions easier. Plus, the product images look crisp on this layout. No matter which device your customers use to view your website, they can easily browse products and place orders on the go. Once you have completed the backend work and payment integration, your website is ready to reach a global audience. If you are into the Shopify eCommerce platform, look at our best Shopify themes collection.
MaleFashion
MaleFashion is one of the best stylish boutique website templates. The smartly designed layout and modern web elements will appeal to the present-day audience. Plus, it makes shopping easier. Smart hover actions let the audience quickly add a product to the cart or to their favorite list. Fundamental pages with all necessary web elements are included in the default design to make the site owner’s job simpler.
Since it is an HTML5 website template, animations and elements can be redesigned without breaking the page. The template’s simple code structure will help developers easily convert it into a fully functional eCommerce store.
Ashion
Ashion is a stylish boutique and fashion store website template. This HTML template ticks all the basic elements a modern boutique store must have. For example, you get promotional banners, well-organized shopping pages and product sections, and social media widgets. Speaking of widgets, this template includes an Instagram widget near the footer. If you are very active on Instagram and getting a good volume of traffic and referrals, the default widget will be helpful. Since this is a well-designed free boutique website template, you can turn it into a proper online store with less effort.
Winkel
Winkel website template is a general-purpose online apparel store website. Since this template is originally designed for apparel stores, this will help you set a proper boutique store websites. You can expect all the features and options you would find in a typical free boutique website template. Interactive animation effects and stylish fonts make this template trendy and appealing. Only a handful of free boutique website templates offer premium-quality design, and the Winkel template is one of them. The only thing you have to fix in this template is the navigation menu font size on the desktop version. To give a visual aesthetic to the template, the creator has made the menu fonts small, but functionality-wise, it is better to make the menu options bigger and visible.
Shopmax
This would be a good option if you are looking for free boutique website templates to create a simple, elegant website for a new boutique store. The creator has used many blocks and banners to neatly organize the products and elegantly promote your sales to users. On the Winkel website template homepage mentioned above, you have space to briefly introduce your store. But in this template, you have a straightforward homepage design that lets you show only the product. The Shopmax is one of the best free boutique website templates with a premium quality and a well-written code structure. Hence, you can easily customize this template and add your desired features.
Minishop
Mini shop is primarily designed for online apparel stores, but it has all the features and options we would normally expect in a free boutique website template. Hence, we can use this template for boutique websites without any worries. The creator of this template has used the full-width layout effectively to elegantly showcase the product to users. Plus, interactive and sensible animation effects let the user feel the product before buying. If you want free boutique website templates with a neat design and useful features, this template will impress you. All basic pages are included in this pack, from the shopping page to the checkout page. Hence, you can set up a proper website in no time.
Violet
Violet is the best website template to elegantly showcase your products and collection. The creator has used an unorthodox color scheme in this template. If you want to keep your website unique, you can stick to the default color scheme or use your own. Like most free boutique website templates on this list, this one also uses the latest CSS3. Hence, you can use any modern colors and gradients without any issue. Shopping pages are designed smartly to have enough space to list and group your products. You can also add promotional banners on the shopping page to boost your sales.
eStore
From the name itself, you can understand that this template is made for online stores from the ground up. The straightforward homepage design shows the products and offers when the user lands on your website. Bright color tags neatly highlight the important product from the others. Star rating elements are also shown right below the products to let users easily pick the design and product they want. If you really want to make a customer-friendly store, review elements are the best option. To let your customers express their reviews clearly, check out our expressive star rating CSS design collection.
Fashi
Fashi is a contemporary website template for online stores. The creator has kept the design flexible and neat so you can use this template for all online stores. Big images and banner sections let you elegantly promote your products without disturbing the user’s shopping experience. Though it is a free template, the creator has given this a pixel-perfect design you would normally see in premium website templates. Smooth animation effects and modern elements to neatly organize the products make the website tidy and easy to use. Using thoughtfully designed free boutique website templates like this will also make the interactions easier on mobile devices.
Selling
If you are looking for a free, brand-focused boutique website template, this one will impress you. Big sections and bold text will help you highlight the best products and offers. Just keep in mind that it is a one-page template. You can either use this template as a landing page or as a base to create your own custom template. Scroll and hover effects are used effectively in this template to deliver the content engagingly to the audience. Though it is a one-page template, you get all the basic elements to set up a proper boutique website. For example, you get a countdown timer, testimonial carousel, contact page, and plenty of other useful elements. Hence, you can set up a user-friendly website using this template.
MenzTailor
As the name implies, it is a tailoring website template for men. A rich and classy look is maintained throughout the website. If you want to create a long-lasting brand impression, boutique website templates like this will be a good choice. Every element is precisely designed, and the well-calibrated animation enhances the website’s overall richness. The entire icon set, font pack, and images are included in the download folder to help you easily make your dream website. Since it is a tailoring service website template, you don’t get a shopping page. If you offer a customized design solution for your customers and boutique dress sales, this template will be a good fit.
MaleFashion
Though the name says it is a male fashion store website template, you can use it for all fashion and accessory store websites. This template uses a stylish, interactive layout to help users easily find your collections. You get filter options on the shopping page and quick search options to narrow the search results. Since it is a free HTML template, all features work smoothly on the front end. Once you finish the back-end work, you can launch your online store and sell your collections effortlessly through your website.
Dealers
Dealers is a trendy-looking minimal website template. If you are making a brand-focused website for your store, free boutique website templates like this will impress you. The creator has used white space effectively to present the content engagingly to the audience. Apart from the regular eCommerce pages like the shopping page, cart page, and checkout page, this template has other useful pages like the about page. On the about page, you even have space to add video content. Like most free boutique website templates, this one is built with HTML5. Hence, this template can handle video content easily.
Divisma
Divisma is a fully functional websites template with all the important features you need to create a proper boutique website. The full-width layout of this template gives you more than enough space to elegantly showcase your products to users. Promotional elements like banners and ribbons are given in this template to highlight your latest and best-selling products. From the product page to the checkout page all the pages are pre-designed for you. All you have to do is to add your products and start selling them on your site. Since it is a free website template, you must handle the backend integration yourself.
Modist
Modist website template is primarily designed for apparel stores. So you get all the elements to promote your clothing and accessories. The clean minimal design of this template gives a distraction-free environment to enjoy your products. Throughout the template, the designer has followed a trendy modern web design. If you are new to the industry with fresh ideas and designs, this website template will reflect your creativity. In this template, all the necessary pages are pre-designed to make your job easy.
The Plaza
The Plaza is a trendy looking modern website template for apparel stores. This template is primarily designed for women’s apparel stores, but you can also use it for other purposes. The designer of this template has used a full-width layout with big web elements and fully stretched carousels. Most of the space is reserved for the images so users can see the products. Visual effects give useful options like quick views and add-to-favorites. As this is a free HTML template, you must handle the backend integration to ensure the options are fully functional.
All the important shopping pages, like the product page, cart page, and checkout pages, are included in this template. The web page breadcrumbs appear at the top of all subpages. Using breadcrumbs, the user can easily jump back to the page they want. The footer section of the template is large enough to accommodate all the page links and text. Since it is an e-commerce store website, you will have a lot of policies to mention. The clean footer section will help you list all the page links.
Shoppers
Shoppers is the best website template for brand-focused stores. If you are selling your brand or franchising one particular brand, this website template will help you brand your website. The template’s homepage is smaller than those of other online stores. The homepage is limited in size, but you have enough space to list your products. Lots of white space is used to add more products to the web page without making the page look clustered. Modern, trendy colors are used for the web elements, which look appealing on the clean white background.
On the shopping page, you can find all the filter options in the sidebar. Interactive sliders are also available in the filter section, so mobile users can interact with the elements easily. In the single product page, you have ample space to explain the product features. Below the product page, you have related products section to keep the users within your website. In the footer, widgets display the latest offers and promotional products. Overall, the Shoppers is a sensibly designed eCommerce website template to increase your sales.
Fashiop
Fashiop is the best option for boutique websites. You can use this template without making any customizations. Even if you need to customize the template, you can do it easily with this template. The developer of this template has made the code structure flexible. Because this template uses professional code standards, other web developers will find it easy to work with. The template’s design is very simple, with minimal structure. This minimal structure clearly shows the product to users. Colorful products look more vibrant on this pristine layout.
A professional blue color scheme is used for the web elements and the hover effects. If you have your brand color, you can customize the color scheme to your needs. You have space on the homepage to list some of your best-selling products. From the shopping page to the confirmation page, all subpages are included in this template. All you have to do is take care of the backend integration part.
aStar
aStar is a unique looking website template for online stores. A static sidebar keeps the main content area undisturbed. In the sidebar, you can list all the navigation options, your logo, and the social media profile links. If you are an emerging brand, the static sidebar increases your website’s brand visibility. Even after leaving your website, the customer will remember your brand. A shopping cart icon is displayed in the sidebar, showing the live cost of the products in your cart. The users can easily track how much they spend on your website. If you plan to build a user-friendly dashboard, check out our free dashboard template collection. The blog page template is also included in this template to help you share useful content with your users.
Essence
Essence is a perfect option for small boutiques. The clean design of this template helps you to showcase your products elegantly. On the homepage, you have blocks to show categories, new products, and new offers. You also have space to show some of your best collections on the homepage. Different-colored tags are used to show offers and new products. You can allow users to add a product to the cart or to their wish list from the homepage. Nearly 50% of online users feel they can’t try the product before buying. E-commerce retailers alleviate these issues by showing multiple images of the product. The creator of this template has used hover effects to display the product images effectively within the given space.
The entire left-hand sidebar on the shop page is reserved for filter options. Sliders are also included in the filter option to make the template interactive. This template is fully functional on the front end; all you have to do is handle the backend work.
Wish
Wish is the best option for both mid and big e-commerce stores. This template has all the options to set up a proper online store and elements to promote the products. On the homepage, you can see options for your best products, categories, and ongoing offers. Most of the space in this template is reserved for images, so you can add high-quality images in any orientation without issue. The designer of this template has used a full-width layout with big web elements on the shop page. Big web elements give you enough space to show your product image along with its ratings and price tag.
You have a sidebar on either side of the website to add filter options and promotional banners. As this template is designed for medium-sized businesses, you must capture elements like subscription forms on all the pages. An Instagram widget is also available on the homepage to increase your social media followers.
Listashop
Listashop is a modern creative website template for boutiques and apparel stores. If you design your products, this creative template will match your taste. Content blocks highlight the important contents from the rest of the background design. Shadow effects are used to make the latest product section distinctive from the rest of the design. In the header, you can add a few lines about your shop and an image. If you design and make your product, you can give an inspiring intro to your business. To promote sales, you have animated countdown timer in between the sections. To improve your best product visibility, you have a frequently bought section in the homepage. Along with the shop page, you also get cart, checkout, and confirmation pages. Check out our email template collection to increase your product reach.
Coza Store
Coza Store is a premium feature-rich eCommerce website template. This well-coded template includes all the features in its core design, so all you have to do is handle the integration. The template’s simple, clean, minimal design helps you showcase your product elegantly. Interactive visual effects add life to your products and also draw user attention to the required web elements.
Users can get a quick overview of the product without leaving the homepage. Lightbox effects are used to show the product details in the quick overview option. But this template still has its shop page and other pre-designed subpages for you. You can make a separate page for each product if you want. Another highlight of this template is its three homepage variations with a different design. Finding a free template with so many features and options is very rare, so make sure you mark this template.
Karl
Karl is a perfect boutique website template and an apparel store website template. If you are planning to make your boutique store a big brand with its own unique design and collection, then this is the template you must check out. With its clean design and cool visual effects, this template keeps users on the website longer. This template includes large image sections to help you showcase your product neatly.
On the homepage, you can show glimpses of your best collection to hook users, and later direct them to your main shopping page. On the single product page, you can include product details, shipping costs, and related products. A survey shows that 58% of users don’t like paying extra for shipping, so you can mention the shipping cost in the product shipping section.
Store
This template is for the minimal design lovers. The simple, clean design of this template gives users a distraction-free shopping experience. Colorful web elements and subtle animation effects are used to genuinely promote products. This template handles color schemes carefully to match the clean design and highlight important web elements. In the homepage, you have a big image slider in the header section to show the latest products and offers. Each section in the homepage is made big enough to showcase some of your best collections. In between sections, you have parallax images and testimonials. Speaking of testimonials, top online apparel stores uses customer review and testimonials to encourage new users to buy a product. The Store also has a blog template to create a content-rich active website.
ColoShop
ColoShop is a multipurpose eCommerce website template. With a neat layout and proper segmented design, people can easily find the desired product. As mentioned before, one of the least favorite aspects of online shopping for customers is paying for shipping. In this template, you have space at the top bar to mention that shipping is free above a certain price range. If you have customers around the globe, the translation and currency switcher options will come in handy. The language selection option is only for demo purposes; you must manually handle the translation feature. Design-wise, this template places all elements in the most appropriate positions to improve the user experience. Carousels and tabbed interfaces are used in this template to help you list more products within the given space on the homepage.
Persuit
Pursuit is another must-have template for web developers. This template is filled with many features and page options, to help you start and complete a project in no time. As a package, this template includes six homepage variations and all subpages pre-designed for you. This template even gives you pre-made 404 page in this package. All six homepage variations have different layouts and follow different designs. With this template, you can set up multiple websites simultaneously. Each layout has its web elements and features. If you want, you can take options from other templates and build your own Frankenstein custom template. In all the template variations, you have bold text and smooth animation effects to promote your product. For shop page and product page also you have different designs, based on your need select the one that best suits you.
E-Shop
If you offer a wide range of collections with different designs, this template is for you. This template is primarily made for apparel and clothes, so there is plenty of segmentation. The homepage of this template is big enough to accommodate all the elements and products. In each section, you have carousels with sleek animation effects to list the best product in that category.
Instead of hiding the categories behind the hamburger menu, the designer has put them in an always-hanging bar. As soon as users enter your site, they can easily jump to the category they want. An animated countdown is given for each product so that you can mention when the deal closes for that particular product. In the top navigation bar, you have account settings and a user login option. Look at our dashboard template collection to help your users easily manage their orders.
Fashe
Fashe is another simple modern, minimal website template for online stores. This template also includes different homepage variations in its package. With this template, you get three homepage variations with a different design. All three homepage variations follow a simple design with ample white space. On the clean white background, the product looks clean and vibrant. Animation effects add visual richness to this template. Another important feature modern users prefer in an eCommerce website is the ease of payment. If you accept cash on delivery, that’s good. However, for online payments, ensure the process is simple. Also clearly mention the return and refund policies on the order page, because nearly 34% of online shoppers worry about product replacement.
Footwear
Footwear, as the name implies, this template is made for an online footwear store. The easy-to-customize structure and flexible layout make this template the best option for a boutique store website. The homepage design of this template is simple. You have banners to mention the offers, big image holders to show categories, and a list of a few of your products. The flat design of this template makes the product look clearer and easy to interact.
The light color scheme gives a pleasant environment for the users inside your website. On the cart page, you have a step-by-step process indicator at the top to let the user know what information they need to provide; this design mentally prepares the user and makes them feel more at ease when placing an order. Since this template is designed for footwear websites, the elements in the product description page are related to the footwear niche.
Sublime
Sublime website template is designed for a small brand store. Though this template is primarily for electronic gadgets, you can use it for your boutique store. This template includes more creative design and fewer animation effects. Big banners and image holders are used to make the most of the full-width design. On the homepage, you have sections and elements that answer the basic questions of online shoppers, such as shipping, return policy, and refunds. Texts are made larger with ample line spacing to improve readability. As this template is optimized for mobile devices, users can interact with your website on the go. Both the product page and the cart page are designed neatly so that the user can see what they are buying and how much they are paying.
Amado
Amado is a minimal looking online store template for furniture websites. The template’s minimalist design elegantly presents the product on the website. It is a straightforward website, on the homepage itself you have space only to add products. If you want to add a few more elements about your business, you must customize the homepage. This template uses the latest HTML5, CSS3, and Bootstrap frameworks, along with industry-standard coding practices. Your developers will find this template extremely easy to work with and integrate with other tools.
Since this template uses a sidebar navigation, the shop page uses a column layout. Though this template gives you a separate page for the product, the creator uses hover effects to show a preview before you reach the product page. The bright yellow color scheme looks attractive on this minimal design and makes it easy to highlight important content.
Onetech
Onetech is almost similar to the EShop template mentioned above. The only difference is this template is designed specifically for electronic stores. Few customizations can make this template a perfect option for boutique stores. This template has a unique “deals of the week” widget, in which you can show the latest deal with timer, number of units sold, and special price. Tags of different colors are used to show the latest products and products on offer. The creator of this template has used visual and animation effects as a part of the design so that user will have a great user experience. Another unique feature of this template is blog templates, in this template you have blog page design, single post design, and regular post design.
Electro
Electro, as the name implies, is also made for electronic stores. With this template, you get a traditional eCommerce store design. You can list as many products as you want; the smart, modern web elements will handle them effectively. The combination of red and black creates a perfect balance for the template’s overall look. In the product block, you can add the product to the favorite list, provide a quick overview, and make a quick comparison. Product comparison is another strategy e-commerce stores use to help users buy the best product without feeling them physically. If you want to list the product specs neatly in a table, look at our CSS table template collection. As all the table templates are made of HTML5, you can easily integrate it into any of these free boutique website templates.
Shop
Shop is a fully loaded, colorful website template. The creator of this template has included all the features and pages you need to create an effective website. With a trendy color scheme and modern web elements, this template will make millennial visitors stay longer. A well-designed homepage helps you provide a clear overview of the product you sell and the ongoing promotional offers. Another useful feature of this template is animated counters, pre-designed subpages, and login forms. The forms included in this template are fully functional and can be integrated directly into your support and user management system. In the footer, you have space to add widget and links to other important pages like privacy policy and other disclaimers.
Fashion
Fashion is also from the same creator of the Shop template mentioned above. But this template is a simplified version of the Shop template. You only get a one-page template for this template. If you are not concentrating much on the online store and need a website to boost your brick-and-mortar store, this template is the best option. For those interested in improving your business’s local SEO and brand visibility on the internet search, this well-optimized website template will be the best tool. With the full-width design, you have plenty of space to share your business and showcase your best products.
Tattooz
Tattooz is a multipurpose website template for fashion stores and other related businesses. Though this template is designed particularly for tattoo businesses, you can also use it for boutique websites. The creator of this template has given you all the options and pages to set up a professional website in no time. If you are designing and making your own clothes, this unique-looking website template will help you reflect your brand’s uniqueness. This is the only dark theme template in this list of free boutique website templates. As a package, this template includes different variations for homepages and subpages. If you are a web developer, you will find this template helpful for getting started and completing a project quickly.
Watch
Watch is a mixture of both the SAAS company website and the brand store. If you are running your own brand and unique collections, this template will help you increase your brand visibility. The features in this template help you to explain your unique features and how you work Combining an effective content strategy along with this template will improve the brand credibility among your audience. Since this template uses the latest HTML5, CSS3, and Bootstrap framework, you can easily integrate it with your existing project. Online shoppers prefer to watch product videos before purchasing. This template gives you space to add video content, and since it is an HTML5 template, you can easily add multimedia content.
Coinbuzz
Coinbuzz is primarily a finance website template, but it includes a shop page in its package. So, you can use this template to set up a simple boutique website. With this template, you can clearly explain your business and products. The shop page follows a grid design, with space below to show an excerpt of the product detail. You also get plenty of other pre-designed business pages.
Adventure 2
Adventure 2 is a travel website template. Since this website also needs to manage multiple products simultaneously, it will help you set up an effective boutique website. The places listing page can be used for the shopping and reservation pages, and the checkout page can be used for the checkout page. By making a few customizations, this template can be used as a boutique store website. Ample space is given for both image and text content. With this design, you can clearly explain the product to the users.
In each card, you have enough space to show the product image and its user ratings. Showing product ratings will help users narrow their product search. Many interactive web elements are used to present the content neatly to the users. Testimonial sections are also given on the homepage. If you are designing your products, this testimonial section will help you increase your credibility. This template uses the latest HTML5, CSS3, and the Bootstrap framework, so you can easily integrate it with other web applications. By keeping this template as a base, you can create your own unique boutique website.
