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35 Best Free eCommerce Website Templates 2025

Last year, eCommerce experienced remarkable growth, reaching a staggering $2.3 trillion, and it is anticipated to double by 2028. Many consumers now use their smartphones for shopping at least once a week. In this fiercely competitive, continually expanding industry, having an effective website is essential. To help you create a user-friendly online shopping platform, consider using these free eCommerce website templates.

eCommerce success hinges on both applications and websites, making effectiveness a priority. Before delving into free eCommerce templates, let’s explore how to build an efficient eCommerce website this year.

• Visual effects are set to play a pivotal role in eCommerce stores. Incorporating visual effects with gamification poses an exciting challenge for web developers. Catt Small, senior product designer at Etsy, believes that eCommerce will draw inspiration from the gaming industry.
• Use high-quality images and videos to enhance your site, avoiding subpar stock photos. Original product photography tends to attract more user engagement.
• Social media is a must, as 39% of online shoppers find it beneficial for their shopping experience.
• Voice search is gaining traction, so optimizing product discoverability for it is imperative.
• Mobile shopping is rising, with experts predicting it will continue to grow. Rachel Jacobs states that approximately 40% of eCommerce revenue will come from mobile devices this year.
• Customers expect streamlined checkout processes. Implementing one-click purchasing can accelerate online shopping and enhance convenience.

To stay updated on current trends, refer to Shopify’s detailed list of eCommerce trends. Armed with these insights, we’ve curated the best free eCommerce website templates built on the latest Bootstrap and HTML frameworks, encouraging shoppers to spend more on your site.

Wix

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Fashi

Fashi is a feature-rich eCommerce website template. This template’s sensible design will help you neatly showcase products and boost sales.

Images and banners are used in the design to help you elegantly showcase the product. And the mobile-responsive design of this template makes the product interactions even simpler. Basic pages are there in the default design itself. You can use the given web page design as a base to create your custom pages if you have any special needs. All elements work smoothly on the front-end. Once you have completed the backend work, you can launch the eCommerce website.

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Product

Product is a pure product-focused eCommerce website template. If you are creating an online store for an upcoming project, this template is a good choice. Since the creator has perfectly balanced the branding and product delivery, the shopping experience will be impeccable on this template. The most important factor in an eCommerce website template is the loading speed. The creator has made this template load quickly with a lightweight codebase and a simple design. Once you optimize the backend, you can expect the same level of performance on your final website.

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Furn

Furn is a stylish furniture eCommerce website template. Creators can showcase their unique furniture collection to the world and expand their business online. This template’s stylish design elegantly showcases your contemporary furniture collection to your audience. Each page on this eCommerce website template is carefully designed so users can understand the brand and feel the product before placing an order.

If you are into the subscription model and plan to use the Shopify platform for your eCommerce store, look at our Shopify subscription themes collection. Or you can simply convert this HTML template into a Shopify theme.

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eStore

With large images and bold text, this template will help you build a modern eCommerce store. Products images look crisp and attractive on the clean layout. The creator has maintained this same clean design on the mobile version as well. Hence, users can easily access your online store from their handheld devices and computers. eCommerce websites usually have many hover effects, but this template has only a few. In order to make this demo appeal to all types of audiences, the creator has kept the animation effects simple. This template’s simple code structure gives you more than enough room to add your own custom features and options.

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Fashi

Fashi website template is primarily designed for online apparel and accessories websites. This template is designed purely for commercial purposes. As a result, you get plenty of pre-designed promotional elements in this template. All you have to do is download the template, work on the backend functions, and launch your website. This template is running on the latest web development frameworks. Hence, developers can easily work and integrate any modern tools into this template.

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Pillow Mart

Pillow Mart is the best template for selling pillows, pillow covers & online pillow printing online. The brand-focused, straightforward homepage design improves the brand image and also delivers a friendly user experience. Animations are handled carefully to match the overall clean layout. From the product list page to the order confirmation page, this template has everything to deliver a complete shopping experience. Because of this template’s clean coding, you can use it to develop WooCommerce, Shopify, and Magento themes. Plus, the well-optimized code script lets the developer skip the basic chores and concentrate on the custom features with a peace of mind.

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TimeZone

TimeZone is an online watch store website template. Whether making sports watches or luxury watches, this template will help you elegantly present your watch designs. Additionally, the smooth animations bring your watches to life and let users truly feel your product. Since it is an HTML template, all elements work perfectly on the front end. Basic pages are also included in the pack to help you make a proper website. All you have to do is link the pages in the shopping cycle order and make the back-end functionality work as per your needs.

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Ashion

Ashion is an interactive store website template for small fashion stores. Images are used effectively in this template, allowing the audience to clearly see your products. Hover effects are engaging and help users access the quick action buttons easily. Though it is a free template, the creator has included premium-quality design and code. Hence, developers can build a website straight away using this template.

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LiquorStore

As the name implies, this template is for online liquor stores. The classy design of this template does give a rich look. Placing the shipping cost and money-back offers right below the homepage header sections is a thoughtful touch — this will make most new users comfortable and encourage them to try your store. All animations are sleek, and you can expect the same buttery-smooth experience on small-screen devices as well. This template has everything you need to make a proper online store. Therefore, you can forget the basic chores and concentrate on custom design needs.

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Winter

If you are looking for free eCommerce website templates that elegantly display your products to users, this template will impress. The creator of this template has provided ample space for images. Large image holders will display your product images clearly to users. Plus, the hover effects are used smartly to show useful options and product details. For example, in this template, you can see quick actions like add to cart, user ratings, and pricing. On the clean white background, the colorful products look even more vibrant and lively. All the basic pages are given in this template, so you can concentrate on your custom needs.

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Minishop

Minishop will help you make a properly branded website template. The creator of this template maintained a consistent design throughout, giving your website a rich look and helping you brand it. All you have to do is add your brand color and the font you prefer. Like most other free eCommerce website templates on this list, this one is built with the latest HTML5 and CSS3. Hence, it can handle all modern fonts and color schemes. The thoughtfully designed homepage helps you showcase your best products and share a few words about your brand. If you are making an eCommerce website for a new brand, free eCommerce website templates will help you make a pixel-perfect website.

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Winkel

Winkel is a modern and trendy looking online apparel store website template. Especially, if you are a lifestyle blogger and plan to sell your own products, free e-commerce website templates for bloggers like this will be a good choice. The creator has effectively used modern web elements to promote your products and showcase your best offerings. On the clean white layout, the orange color web elements look attractive and draw user attention easily.

This thoughtfully designed website template will help your audience easily understand your brand. On the top bar, you can add delivery and return days. Since it is an e-commerce website template, you need to display numerous policies, terms, and conditions to users. The creator has made the footer big enough to list all your links in one place. In a nutshell, free eCommerce website templates like this will make your job easier and let you focus on the integration.

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Dealers

Dealers is another minimal looking eCommerce website template. Lots of white space is used in this template, which gives a roomy feel even on the small screen devices. Since it is a mobile-responsive website template out of the box, all the elements are well-calibrated for small-screen devices. If you are looking for mobile-responsive free eCommerce website templates, this is the best option for you. On the shopping page, you have interactive sliders and multiple filter options to narrow the search results. In the download file, you can see that the user has given you all the basic page pre-designed for you. After a few hours, you can make this template into a fully functional eCommerce website.

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Shopmax

The Shopmax website template features a well-organized layout that lets you organize products by category. On the clean, white layout, the pitch-black, bold letters are clearly visible and enhance this template’s visual aesthetics. Below each product, you can see its star rating so users can easily pick the best product. If you like to make the star rating experience even more interactive for the users, take a look at our CSS star rating design examples. The creator has designed the code structure to be simple and neat, making customization easier. Like most other free eCommerce website templates on this list, this one is built with the latest HTML5, CSS3, and Bootstrap framework. Hence, developers can easily work with this template.

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Divisima

Divisima is a fully-equipped free eCommerce website template. The creator has given you features and options that you would normally expect in a premium template. Using free eCommerce website templates like this will help you save time and money. On the homepage, interactive sliders and colorful elements highlight the best products. Well-calibrated animation effects are used in this template to improve user interaction. But you still have plenty of space to add your own custom elements and effects. The creator has kept the code structure simple and flexible, making it easy for you to edit the template.

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Eiser

Eiser is a simple and fresh-looking eCommerce website template. Because of this simple layout, you can showcase your products neatly to the users. Between the sections, you can add big banners to showcase promotional content and offers. Along with all the basic eCommerce pages, you also get blog layouts in this template. If you are planning to create useful content for your audience, this blog layout will come in handy. An order tracking page is included in this template; all you have to do is integrate it with your order tracking tool. Free eCommerce website templates that use the latest web development frameworks will make your development work simple and easier. And, the Eiser is one such free eCommerce website template with a well-written codebase.

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Aroma

Aroma is a unique eCommerce website template in this list. This template is primarily designed for online electronics and gadget stores. If you are looking for a computer store site template, this template’s trendy, clean design will help you attract today’s audience.

Still, you can use this template for other types of eCommerce websites as well. Like the Winter template mentioned above, this template also uses hover effects to display quick actions, such as add-to-cart and add-to-wishlist buttons. Right from the shopping page to the checkout page, all the necessary pages are included in this pack. So you can set up a proper website in no time.

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Modist

Modist, as the name suggests, is a modish website template with a trendy design. The designer of this template has used all modern web design techniques. If the present-day audience aged 18 to 30 is your target, this template is your go-to option. One of the major hindrances felt by online shoppers is the inability to feel and try a product. The best way to address this shortcoming is to provide clear images and videos of the product. Using custom original images will increase the chances of getting user attention. If you are on a budget, you can use mockups for your products. Take a look at our mockup collections for your products.

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Violet

This template stands out from other free eCommerce website templates thanks to its unique color scheme and fresh layout. Every element is designed thoughtfully by keeping present-day eCommerce store needs, and user needs in mind. For example, the little info bar below the navigation bar clearly shows the offers and shipping charges. Images play a major role in this template’s design. You can elegantly showcase your products in this template and genuinely promote your offers to the users. If you don’t feel the default gray color scheme is attractive, you can also use your custom color schemes and patterns. Take a look at our CSS background pattern design collection for fresh ideas.

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Karma

Karma online store website template is primarily designed for apparel stores. But you can use this template for other e-commerce websites as well. If you are running a brand-focused online store or your own brand store, website templates with this design will not only promote your products but also strengthen your brand identity and increase your website’s visibility. The creator of this template has given you all the pages and options you would normally need in an eCommerce website. All you have to do is to take care of the back-end and integration work.

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Fashiop

Fashiop is the best online store website template for brand-focused stores. If you run your own store, this template will also help you increase your brand visibility. The big hero image in the homepage header section gives a quick intro to your store, with a call-to-action button. Just below the header section, you have a category section and the brands you offer in your store.

On the homepage, you only have space to list a few of your best sellers, but you needn’t worry; it is a multi-page template with all the basic pages you need in an e-commerce website. The clean white layout of this template gives your products a fresh look, and the colors are vibrant. In the shopping page, you can change the number of products you see on a page. Since it is a free template, you only have limited options. We have to manually work to make this template fully functional.

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Astar

Astar is a unique website template with a creative design. With a static sidebar, this template provides user-friendly navigation. The sidebar not only makes navigation easier but also increases your brand visibility throughout the template. Users will remember your brand logo and name even after leaving your website. The designer of this template has used images a lot. Users can feel the product in this image-rich website template.

Most online buyers feel that the inability to try a product before buying it is a shortcoming in online shopping. By using an image-rich website template, you can compensate for the lack of a physical feel. As this template uses the latest HTML5 framework, you can easily add video content to it. The flat design of this template makes it suitable for both desktop and mobile screens. A small icon in the sidebar footer shows the total price of your purchase. This helps the users to keep track of their bill amount as they shop.

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Wish

Wish is a bold and easy-to-interact e-commerce website template. This template is the best option for fashion stores. If you are already a well-known lifestyle and fashion blogger planning to launch your own store, this template is the best option. This template includes all the elements you need to promote the latest products and offers. With large image sections and ample white space, this template presents the content elegantly to users. Texts are made bigger and bolder to make them visible among the big image holders.

Below each product image, you can display the related product review rating. So users can easily make an initial filter. The shopping page looks a bit different from the other shopping pages on this list. All the category and filter options are added at the top, and the products are listed below. The same alignment is followed in the mobile view as wel,l so the user will have the same interface across all devices. Cleverly, your special features, such as return and refund policies, are highlighted in the category section. When a user buys a product for the first time from a new online store, the first thing they hesitate about is the return and the refund policy, by making things clear in the shopping page itself will help them shop without any worries.

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Coza Store

Coza Store is a must-have collection if you are a web developer. This template includes premium features and a pixel-perfect design for free. The creator of this template has included three homepage variants. All three have a different layout, so you have different design options with this template. The image sliders in this template feature cool transition effects, and the best part is that they are built into the core file, so you do not need to add third-party plugins.

All three variations share a simple, clean design with an elegant look. Your products will look clean and vibrant in this template. Apart from the separate product page, this template also gives a quick overview option on the shopping page. With this intuitive design, users can overview a product without needing to go to other pages. Product image interactions given in this template is almost similar to the effects you normally see on an eCommerce website. Users can see the product image before placing an order.

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Persuit

Persuit is another must-have website template with tons of useful features. This template also includes different homepage variations. The creator of this template gives you six homepage variations with different layouts. Each variation has its unique design. If you need a simple homepage look with fewer products, there is an option for you. Or if you need a homepage that shows all your products, there is an option for that as well. All you have to do is pick the one that fits your needs and customize it to your requirements. In the top bar, you can include a customer support email and helpline number.

Chat support is growing rapidly among online businesses. After introducing chatbots, the bots can easily handle basic inquiries. This template uses the latest HTML5 and CSS3 framework so you can easily integrate the template with modern support tools. The cool transition effects in the image sliders are also used in this template. There is a lot you have to explore in this template, the link is below, enjoy the template by yourself.

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Essence

Essence is a simplified version of the Coza store template mentioned above. With this template, you get all the clean design and basic features, but don’t have the variation option. You can install the template and kick-start your website right away. The designer of this template has included all the pages you need to set up a proper online store. Everything is included in this template from the shopping page to the checkout page.

A quick overview of your cart is available in the right sidebar. Visual effects are used effectively to present related content within the given space. Small thumbnail images of the products are shown in the cart quick overview; from there, the user can remove the product. The creator of this template has used the latest HTML5 and CSS3 frameworks effectively, resulting in fluid animation and a responsive design.

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Store

Store is a minimal-looking website template for online apparel stores. The creator of this template has incorporated creative design elements to highlight key products and special offers. On the clean white background, the bright yellow color scheme of the web elements looks attractive. Texts of all sizes are used to neatly highlight the important text contents. On the homepage, you have sections for testimonials and the blog. If you run an online apparel store, these testimonial elements will help you improve your credibility. Cost strikeout elements are also displayed on the shop page to clearly show how much the user saves on a particular product. Tags are also used in this template to neatly organize the contents and show it the new arrivals and offer products. Apart from the shop page you also get blog page in this template to help you run an active website.

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Karl

Women’s clothing is the most competitive and profitable business in the clothing industry. If you plan to open an exclusive women’s apparel store, Karl is the best option for you. You can use the default design as such without making any changes. With its flat design, this template displays multiple elements in a single place. Ample space is provided between the web elements and the sections. Big image banners are used to show the promotional offers and categories. Zoom and scroll effects are used in the template to give your product a lively feel. The designer of this template has used bright red color for the web elements and tags, which looks attractive on the clean white background. To give you more screen space, all the navigation options are hidden behind the hamburger menu icon.

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Footwear

Footwear, as the name implies, is designed primarily for the online footwear store. All the web elements in the shopping pages are designed for footwear stores only; we have to customize them to make it a perfect fit for other online stores. Images and the texts in this template are made big enough for easier interaction. Below the top navigation bar, you have a flash news element, just like in the news website template, to show latest offers. The colors used in this template are also mild to match the template’s overall simple look.

The full-width design of this template is effectively used with large web elements. For product image holders, rectangular holders are used to provide enough space for the image and text. The checkout page is designed like a wizard element wizard element to clearly show what detail the user has to provide in the next step. The footer section is made big enough to list all the important page links and contact details.

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Sublime

It’s tech season, and you can see several release events. Big brands are launching new products so users can buy them during holiday sales. For those running online stores, the Sublime is the best template to boost holiday sales. The creator of this template designed it to look trendy. Boxy content blocks on a clean white background feature large white borders, neatly distinguishing each element. Other pages included in this template are the shopping page, cart page, and checkout page. Visual effects are mild and are used only on the web elements to draw the user’s attention to the required web spot. This template uses the latest HTML5, CSS3, and the Bootstrap framework, so you can customize it with new features tailored to your needs.

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Shop

Shop is a brand new, fresh eCommerce template in the field now. With the fresh new design and trendy layout, this template easily attracts millennial users. This template ticks all the boxes of a trendy website template for the current year. It features a gradient color scheme, bold and clear text, mild yet attention-grabbing animation effects, and shadow effects to differentiate web elements from the background.

With the clean white background, the images and the texts are visible. The developers and designers have utilized the shadow effects effectively, making this template both minimal and appealing. At the top bar, you have the contact bar, and in the top-right corner, you have the user login option. All the basic pages you need to run an effective eCommerce store are included in this template. The subpages also maintain the same clean look, and the design’s consistency is maintained throughout the template.

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E-Shop

E-Shop is a feature-packed eCommerce website template. If you are about to set up an online store with many product categories and weekly offers for different products, this is the perfect template for you. The template’s intuitive design helps you promote a specific product and highlight offers.

From the header to the footer, you have all the options to run an effective eCommerce store. This template is not only meant to promote your product but also to make navigation easier for users. Between the product sections, you can also include banners. This template includes all the pages, right from the product page to the checkout page, pre-designed for you. Since you get all the pages, all you have to do is integrate this eCommerce website template with other related eCommerce software.

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Fashe

Fashe is a premium feel, free eCommerce website template. Only a few free eCommerce website templates, like Fashe, offer multiple homepage variations. The Fashe template offers three homepage variations, each with a distinct layout. The template’s ultra-clean design elegantly displays your products to visitors.

The Fashe is an apparel store, so all the features are designed to support its core features. The template’s versatile design is flexible enough to fit any type of online store. The template’s visual effects are also simple and clean. The biggest advantage of the clean, minimal design is that the colorful products will look more vibrant on the site. At the top bar, you can show promotions and offers, which is a handy option for online stores.

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Colo Shop

Coloshop is a full-width modern eCommerce website template. The template is designed to promote your sales. With this template, you get sales-boosting web elements like a countdown timer, badges, and offer indicators. The template’s layout is flexible and can be used for any type of online store.

Like the E-Shop template, this template follows a clean design with a light skin. The pricing and offer elements use red colors, which look attractive against the template’s clean white design. In the header section, you don’t have any carousels. You get only a static image with an option to add a call-to-action button. Out of the box, this template is mobile-optimized and speed-optimized, so you needn’t worry about your site’s performance. Since this template uses the latest HTML5, CSS3, and Bootstrap framework, customizing and working on it is not a difficult task for developers.

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