Email marketing is an evergreen marketing strategy. Still, the return on investment (ROI) is higher in email marketing when compared to other types of marketing like social media marketing. There are several email automation tools out there to help you, MailChimp is the most famous and go-to option for both beginners and professionals. MailChimp not only gives you a free plan but also free templates to help you. If you are an insatiable person and loves to create a custom one for you, these free MailChimp email templates will help you create one easily.
Free MailChimp email templates from MailChimp can be edited easily using the drag and drop builder provided by MailChimp. The free template collection has email designs for almost all common use, but MailChimp also provides you the option to upload a custom HTML template if you want.
There are three methods to upload your custom template. One is to directly copy and paste the HTML code, the other is to upload the HTML file and the last one is uploading the ZIP folder of the template. For more details take a look at MailChimp tutorial page. The free MailChimp email templates listed in this post have both downloadable contents and raw code files. As MailChimp gives you the option to use custom HTML code directly you can use all the free MailChimp email templates without any worries.
Free MailChimp Email Templates Collection
It is always better to start your search from the MailChimp free template collection. All you have to do is to find the template that closely meets your needs and edit it. The drag and drop builder of MailChimp makes customization even more simpler. Each section in the mail template is treated as a block and the corresponding control settings options are shown on the left screen. Texts editor in the MailChimp editor is very powerful, you can do almost all types of text editing.
You not only can edit texts but you also can edit or add multimedia contents like images and videos. If you are a blogger, social media sharing options will help you spread your content to a larger audience base. Simple layout designs are also given in MailChimp so that you can start a template from scratch without any worries.
Best Free MailChimp Email Templates
Collection of best free MailChimp email templates. All templates in this list use the trendy design and the latest code script. You can straightaway download and use it in your email marketing campaign.
Colorlib Email Template V18
The V18 is a free MailChimp template for eCommerce store owners.
Small store owners and boutique store owners who want to showcase their latest products in their newsletter elegantly will love this template. A clean layout is followed in this template, which helps you to display the products elegantly to the audience. Call-to-action buttons are placed right next to the products so that the user can quickly get to the corresponding pages and start their shopping. The latest HTML5 and CSS3 code scripts are used in this template; therefore, you can use it on the MailChimp email editor tool without any issues.
Colorlib Email Template V17
Those who want a free MailChimp email template for their real estate business campaign can use the Colorlib V17 template.
A perfect professional look is maintained in this template, which itself makes it a go-to option for many realtors. You can neatly list your properties and their facilities in the email so that the user can get a clear idea before they get to the page. Plus, the chances of converting the audience will also be higher with this design. Since it is an HTML template, you can add text links to make the interaction even more simpler for the customer.
Colorlib Email Template V16
The V16 is a unique free MailChimp email template. Though it is a free template, the creator has given you a premium look at this email template.
The most important thing to remember in the dark theme design is the use of colors and light. This template’s creator has done it perfectly. All you have to do is to add your content and get the audience to your website.
Free MailChimp Email Template V13
The V13 is the best MailChimp newsletter example for image-focused websites. If you are offering free images or premium images or collections that users might be interested in, newsletters like this will be a good choice. You get the option to place a call to action button on each image and have space to add a category name. Since it is a free MailChimp email template, the creator has kept the animation as simple as possible. But you can add custom animations to the template and make it even more attractive.
Free Email Template V12
The V12 is a cart reminder email template. If you are looking for a simple and straightforward email template that reminds your users about the products on their cart, this is the best option for you. The clean white layout makes the readability easier and also makes the interactions easier on small screen devices. Like most other free MailChimp email templates in this list, this one is also a mobile-responsive template right out of the box. So you can use this template for the MailChimp email campaign without any issues.
Email Template V14
The V14 is a free newsletter template for businesses. The sensible design of this template lets you neatly organize the information in an easily understandable bite-sized format. To make the email look clean, the creator has smartly integrated the links into the images and texts. There is enough call to action buttons in the default design itself; all you have to do is to map the buttons to the desired pages. The use of the latest CSS3 script can be felt from the crisp elements and bright colors. Plus, you can also try any modern colors on this template without any issues.
Colorlib Email v1
This email template is originally designed for restaurants and hotels. If you are offering special rates and events for your members and loyal customers, this template will help you give a brief overview of your program. Lots of space is given for the images and texts, so you can deliver the content clearly to the audience. Plus, the template also has space to add video links. Without taking much time, you can deliver your message clearly to the audience. If you are looking for well-optimized free MailChimp email templates with useful elements for your restaurant business, this is the best option for you.
Colorlib Email v7
This newsletter email template is designed for bloggers and websites running active blogs. The creator has neatly listed the articles in this template with space to add article images, excerpts, and call to action buttons. As soon as the reader opens the email, they can see what’s new on your blog and can straightaway jump to the article they are interested in. On the clean white layout, texts look crisp and are easy to read. Since this template uses the latest CSS3 script, you can use any modern fonts on this template.
Colorlib Email v8
Online apparel store owners will find this template extremely useful. The clean layout of this template lets you showcase your product image and product details side by side. More than an ample amount of space is given between each element and sections. The mobile-centric design of this template makes interactions easier on mobile devices as well. You can simply load this template on the MailChimp email editor and start customizing it as per your needs. Like most other free MailChimp email templates in this list, this one is also using the latest development frameworks. Hence, it can handle all modern design elements and colors.
Colorlib Email v9
This email template is made for professional photographers and sites selling stock images. The masonry style mini gallery design lets show the images elegantly to the users. At the top, you have space to clearly state your email purpose and call to action button to take the user directly to your website. The code script of this template is kept simple, just like its design. Hence, developers can easily work with this template. For those who don’t want to mess with the code, can use the MailChimp editor. The flexible nature of the code will make your customization work easier.
Colorlib Email v10
Automated account-related emails are always kept as simple as possible to deliver the message clearly to the audience. For example, the email to change the password and other such emails always maintain a direct approach. You get an email verification template in this example. This template is very minimal — you get only an email icon, text space, and a call to action button. Because of its clean design, you have plenty of space to add other elements you want.
Colorlib Email v2
In the V2 template, we get a corporate style email template. With the clean white layout and bold texts, this email template clearly delivers the message as soon as the user opens your email. Fonts with good readability and designs are used in this email template, so your users can read the email even on their small-screen devices. Most of the free MailChimp email templates are made using the latest Bootstrap 4 framework and are optimized for mobile devices, hence they can perform smoothly on computers and mobile devices as well.
Colorlib Email v3
Most present-day users tend to read emails with simple minimal design and regular text emails the most than the emails flashy designs and lots of animation. If you are looking for such free MailChimp email templates with professional designs, this template will impress you. The smartly designed header clearly shows your brand and your message as soon as the user opens your email. Free MailChimp email templates like this with a simple design will be a perfect option for weekly newsletters and product updates. In the download file, you get the entire code script used for this design. You can either import the template directly into the MailChimp editor or you can edit and use the code in the MailChimp editor.
Colorlib Email v4
The V4 email template is the perfect choice for blog newsletters. If you are sending weekly roundups to your readers, free MailChimp email templates like this will make your job simple. The creator has given you the option to add a blog post image, a small excerpt of the post, and a call to action button to take the user to the corresponding post. Email marketing is one of the effective mediums for bloggers to drive traffic to their websites. Using thoughtfully designed email templates like this will increase the engagement rate and improves the chances of driving readers to your website.
Colorlib Email v5
Email templates for travel agencies must be colorful and inspire the readers to visit the place. The creator of this template has used lots of images to show how beautiful the place is and uses the bulletins to show why the people must visit this place. All the necessary elements are given in this email template so you concentrate on the custom elements and options you want on your email template. Like most other free MailChimp email templates, this one is also made using the latest web development framework, so you can easily edit and add the features you want.
Colorlib Email v6
The V6 template is made for eCommerce websites and online apparel store. The creator has used the space effectively to let you show the product image and the product details clearly to the users. On the clean white layout, the pink color elements easily draw user attention on the required spot. If you have your own brand color, then you can use it instead of the default pink color. On the footer, you have space to add social media profile links. All we have to do is to map the call to action buttons to the desired pages and customizations we need.
Discount Email Templates
Discount is an image-rich template with bold texts. This email template is designed for the promotional purpose, if you are running an eCommerce store or a fashion store this will come in handy for you. This template is made using the email template building tool called Stripo. This tool is almost similar to the MailChimp email template builder. All you have to do is to select the block you want to edit and export it. The Stripo is a freemium tool, which has both a free and paid version. You can directly export the template to the MailChimp format or you can just copy the HTML code and paste it in the MailChimp custom template builder. Another advantage with this template builder is you can adjust the template for the mobile view as well.
Salted
If you are a minimalism lover, then this template is the best choice for you. Using simple vector images and flat colors are one of the most used design technique in the modern web design. This email template also uses the same design technique. The creator of this template has shared the code he used to create this smart looking email template. You can use the code to create your own custom template or you can make minor tweaks to it and use it. The Codepen editor is a powerful tool used by many developers around the world. In this editor, you can visualize the changes then and there as you customize the template. This template is also made responsive out of the box, so some of your basic template developing chores are already taken care of by the creator of this template.
Food Delivery
Food Delivery is a mobile app promotional email template. If you are successfully running a restaurant website and wish to satisfy your customer needs via a mobile application, this email template will help you notify your users about the launch of your applications. Sending an email to your existing customers will help you increase app based clients at the initial stage. This email template is from the Beefree team, which offers you an email building tool. The creator gives you a free account to use free templates like this. The best part is it is compatible with MailChimp tool.
Fashion Discount
Fashion Discount, as the name implies this email template is designed for fashion stores. Sending a regular email to your customers will help you retain them in this competition rich industry. In this email template, you have space to list the best products and its offer prices. This one is also from the Beefree team, just like the previous template. You get a free drag and drop builder, in which you can add any element you want. The Beefree email builder is compatible with all major email automation tools. Hence, you can use this one without any hesitation.
Discount Email
As vacations are approaching, every store owners are running their own discount sales. Already there are news for Black Friday and Cyber Monday. To help you run your discount sale successfully you can make use of this email template for your email campaign. Ample amount of space is given for the images and texts so that you can explain your offers clearly to the users. In the footer, you can add your social media profile links. The designer has used a mini website design with website page navigation options at the top. You can easily customize this template and import into the MailChimp editor.
Product Update Email Template
Who don’t like the fresh new look and upgraded features? If you are revamping your brand or adding new features this email template will come in handy. For SAAS companies giving a detailed explanation of new features to your customers is a must. This template gives you plenty of space for both image and text contents. As video contents perform better, you can add videos to give a better idea of your new look and interface. The editor in this template allows you to add both Youtube videos and upload your own video. Code editor option is also given in this tool for easier and precise customizations.
Back to School Email Template
Back to School Email Template is designed for online course offering websites. The current net savvy generation prefers to learn online courses because of the ease of learning from the place they want. We made a complete list of free education website templates, take a look at it for more student-friendly design. In MailChimp, you have a special option for course emails, in which you can automate the course material in a particular time interval. You can use this template for offers and new course launch. By making few customizations this template can be used for other purposes as well.
Newsletter For Blogs
Bloggers are one of the few peoples who use email marketing effectively. If you are concentrating on the video contents as well, this template is the best option for you. All the modern HTML5 email templates give you the option to add video contents. Since this template uses a what you see what you get, drag and drop editor, you can add video more easily in this one. Ample amount of space is given for the text contents as well so you can give a quick gist of the article. In the default demo, video header is used, you can even use your blog post images here.
Mantra Progress
Running a membership site is not so easy. In order to convert a customer, we have to make a lot of strategies, even though on the verge of getting into your programme the customer might slip away. In such case, you will be using a progress mail to remind the user that he/she is just a few steps away from what they are about to get. The Mantra template is designed for such purpose only. Since you barely know the customer, the designer of this template kept the templates short and clean. With this template, you can directly convey the message to the user. Along with the main content, this template also gives you space for adding other important links. The creator of this template gave us the code directly, so you have to manually use it in your MailChimp template builder.
Marseille
This email template is exclusively for restaurant businesses. As more people are expecting online services in the restaurant industry it is wise to have a website and online business strategy as well. If you are in search of creative restaurant website template for present-day users, take a look at our restaurant website template collections. This template is also designed for promotional and special offers. With bold and big texts this template highlights the important elements easily. More space is reserved for the images in this template, so you can elegantly present your food images and make the user click the button. At the bottom, you have space to add an interactive map, which shows your restaurant location. Providing an interactive map is better than just giving the physical address, the users can reach you easily.
One Letter
One Letter is a multipurpose email template with a clean design. You can use this template for the welcome message, any new product arrival, and updates. In the header, you have a big hero image with bold texts and call to action buttons. To the top right corner, you have space to add three social media profile links. The icons used in this template are unique and are customized to match the overall design of the template. Call to action buttons are given at both the header and footer to increase the chances of click-through rate. The code used for this template is shared with you directly. With the help of Codepen editor, you can see your customization results easily. After you are set with the template, just copy the HTML code and use it in the MailChimp template editor.
Smart Travel
Smart Travel as the name implies this email template is designed for travel agencies. Deals and offers are very common among the travel agencies, speaking of which this template is also made for promotional emails. With the casual cool looking fonts helps you to inspire the user for their next journey. The center space is reserved for the image, where you can add the image of the places you want.
Just below the image you have the promotional and offer section. Call to action button is kept just above the footer so that the user can read your email completely and decide to whether or not to take the offer. This template takes a polite and more professional way, you let the user decide rather than pushing them to click the button. Smart Travel template is also from the Stripo team, so you can edit and export the template easily.
Promotional Email
Promotional Email is a layout than a theme based template. The designer of the template gives an open-minded view so that you can create your own template. Image spaces are given at the center and at the top. Of course, the top space is for the logo and the center part can be used for the hero image. The bold neat text helps you to convey the message neatly to the user. Spacings between each element are given perfectly, not too spacy nor very conjusted. The default font itself looks great, but if you need you can change it. The developer of this template has shared the code directly with us. All you have to is to make the changes you want and add it to the MailChimp email template creator.
Confirmation Mail
One of the main advantages of email automation tool like MailChimp is the triggered messages. There are certain scenarios which will be the same for all user, you can easily automate this process. All you have to do is to add the template and add the shortcode which will add the username and other unique information into the template. The Confirmation email template is designed to inform the users that their order or request has been received successfully. In the demo version membership confirmation mail for sports website is used. If you are designing fitness websites, please take a look at our fitness website template collection with lots of useful features and trendy design. You can edit the template in the Stipo editor and export it to your MailChimp account.
Surprise Offer
Emails are not always supposed to be static and dumb. Making it different for special occasions will make the recipient happy. In this template, an animated vector image is used for wishing a happy birthday to the user and also to give a special offer. If you decided to use effects in your email template, make sure to keep them simple and neat. Because most surveys share that the flashy email always ends up in the trash, The designer of this template has made it very simple and neat with professional fonts and an ample amount of spacing. Promotional sections are highlighted using a light color to match the minimal design of the template. With this template either you can add and export it to your MailChimp account or you can copy the code and use it in the MailChimp editor.
Meow Survey
In the data-driven online world, stats not only help you to create unique contents but also helps you to set a new business strategy, In any business, understanding your audience or users is a must, Survey emails help you to get valuable feedback from your loyal customers. This template helps you to be casual with your customer and ask a favor from them. In the header, you have a big space for the image. Just below the image, you have the room for add texts and survey rating. You can even add a link to your survey page if you are using specialized survey services like Survey Monkey. The only thing this template misses is the contact details and branding elements. The developer of this template has shared the code directly with us, so you can edit it and add to your MailChimp email template collection.
Worldly
MJML is a famous framework which helps you to create responsive emails in no time. Top email builder tools like Litmus itself uses this framework. If you are a developer you will find this tool useful in your projects. MJML has a clear documentation, take a look at it if you are new to this. Talking about the template, this one is also made for the travel and tour related businesses, This template is full of images and call to action buttons. If you are aggregating the best offers for the holidays, this template will do. The simple design of this template helps you to neatly present both text contents and image contents, You can extract the HTML code from the MJML editor and can use it in your MailChimp email template builder.
Photographer
Photographer is a retro style simple email template. As the name implies this template is designed for the photography niche. If you are running a photography blog or any other website related to photography this template could help you engage your audience. With the sidebar and proper segmentation, this template feels like a simplified version of a website template. You can use this template to share your story or weekly update of your blog. The creator of this template gives you the HTML file directly, which you can use to create your own template.
Electro
Electro is a promotion email template designed for the Easter festival, hence you can see lots of Easter eggs in its design. To set the festive mood, this template uses lots of colors in its design. Not only the colors the fonts are also selected with care to give a happy feel to the recipients. If you need you can edit this template either you can do it in the editor itself or if you are a developer you can use the HTML way to get a more precise result. In this template also the call to action button is placed at the end of the template. Since it is a seasonal promotional email, you can use the call to action button at the top as well.
Camellia
If you are running a fashion website or lifestyle website, this email template will definitely engage your audience. Since this template is for the fashion industry, the images are also made to look attractive. The Instagram style attractive image in the header gives you space to add texts so that you can show the offers as soon as the user opens your email. This template gives space for both images and texts in its design so you can create an engaging email, Call to action buttons are given below each product to take the user directly to the corresponding page directly, The big footer section gives you space to add important links, social media profile links, and other contact details.
Women’s Day
Engaging your customers periodically is a must if you are interested in building a customer and company bonding. Festivals and special days are the perfect occasions to reach your customers. This template is designed for the women’s day. If you are running a floral business, you can use this template as such without any change. If you are with any other type of business like apparel store, salon or anything else, try to make images that closely tell about your product or services and closely resembles your brand. Ample amount of space for texts are also given in this template so that you can be creative with words as well.
Humming Bird
If you are a SAAS company, this template is the best option for your email campaign. Many creative SAAS companies are adopting iconography design on their website. There are two reasons for that, one is the design is simple and the other is you can be creative with animation effects as well. The modern HTML5 and CSS3 framework give you more engaging visual effects. If you wish to follow the same design principal in the email templates as this template is the best option. By default this template is designed for a corporate event, so you get colorful elements in this template, Talking about events, take a look at our event website template for more creative design inspirations.
Tea Shop
Teas Shop is a long email template, where you can add all your offers and other contents easily. Experts suggest that the short email tends to perform better than the long email because the user only spends a few seconds in the email. The designer of this template gives you an ample amount of space for both images and texts in its design If the conversion is the main goal of your email campaign, you have to customize this template a bit You can customize this template easily in the builder provided by the creator of this template and can export it to the MailChimp email builder.
